TARGETING
Alma offers advertisers versatile targeting solutions to reach the desired target group both through direct sales and programmatic buying.
The targeting is based on Alma’s own, ie first-party data. Alma Media users form a network of profiled browsers where the advertiser can precisely target the message to the audiences they want.
Ask for more specific categories on media sales
TARGETING + 5% / CPM
About demographics
- Gender
- Age
Training
GEO
Device
Operating system
TARGETING + 15% / CPM
About demographics
- Housing
- Housing
- House type
- Income categories
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Travel
- Housing category 1
- Motoring category 1
Pre-made contextual targetings
Media / Section
TARGETING + 30% / CPM
About demographics
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Economy and work
- Housing category 2
- Motoring category 2
Customized targeting
TARGETING + 5% / CPM
Demographics
- Sex
- Age
Education
GEO
Device
Operating system
TARGETING +15% / CPM
Demographics
- Housing format
- Housing type
- House type
- Income categories
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Tourism
- Housing category 1
- Driving category 1
- Finances and profession
Premade contextual targeting
Media / Section (Alma Businessmedia)
TARGETING + 30% / CPM
Areas of interest
- Housing category 2
- Driving category 2
Customized targeting
TARGETING + 5% / CPM
About demographics
- Gender
- Age
Education
GEO
Device
Operating system
TARGETING + 15% / CPM
About demographics
- Housing type
- Housing method
- House type
- Income categories
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Tourism
- Housing category 1
- Motoring category 1
Pre-made contextual targetings
Media / Segment (Iltalehti, Telkku)
TARGETING + 30% / CPM
About demographics
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Economy and work
- Housing category 2
- Motoring category 2
Customized targeting
Targeting opportunities
- Social Display Format: Alma Consumer network only
- Performance-based advertisement: Alma network only
Demographics:
| Gender | Gender – Men |
| Gender | Gender – Women |
| Age | Age – 45-54 |
| Age | Age – 55-64 |
| Age | Age – 35-44 |
| Age | Age – 25-34 |
| Age | Age – 65+ |
| Age | Age – 18-24 |
Areas of interest:
| Automotive | Motor enthusiasts |
| Career | Work life |
| Entertainment | TV & Movies |
| Entertainment | Music & Concerts |
| Entertainment | Literature |
| Entertainment | Parties |
| Entertainment | Pop culture & Celebrities |
| Entertainment | Restaurants |
| Food and drinks | Cooking |
| Hobbies | Boats |
| Hobbies | eSports & Video games |
| Hobbies | Hunting & Fishing |
| Hobbies | Outdoor activities |
| Hobbies | Pets – Dogs |
| Hobbies | Pets |
| Hobbies | Photography |
| Hobbies | Science |
| Housing | Gardening |
| Housing | Home & Garden |
| Housing | Interior Decorating |
| Housing | Renovations |
| Housing | Cabins and vacation homes |
| Lifestyle | Beauty & Makeup |
| Lifestyle | Environment & Ecology |
| Lifestyle | Family and parenting |
| Lifestyle | Fashion |
| Lifestyle | Health & Well-being |
| Lifestyle | Pregnancy and babies |
| Lifestyle | Culture & Fine Arts |
| Sports | Exercise |
| Sports | Sport followers |
| Technology | Consumer Electronics |
| Technology | Information security |
| Technology | Technology & Computing |
| Technology | Technology & Computing |
| Travel | Travelling |
Regional targeting:
Provinces:
- Uusimaa
- Pirkanmaa
- Southwest Finland
- Northern Ostrobothnia
- middle-Finland
- Satakunta
- Ostrobothnia
- Kanta-Häme
- Northern Savonia
- Lapland
- Päijät-Häme
- Kymenlaakso
- Southern Ostrobothnia
- South Karelia
- North Karelia
- Southern Savonia
- Central Ostrobothnia
- Kainuu
Cities:
- Helsinki
- Espoo
- Tampere
- Vantaa
- Oulu
- Turku
- Jyväskylä
- Kuopio
- Lahti
- Pori
- Kouvola
- Joensuu
- Lappeenranta
- Vaasa
- Hämeenlinna
- Seinäjoki
- Rovaniemi
- Mikkeli
- Porvoo
- Salo
- Kotka
- Kokkola
- Hyvinkää
- Järvenpää
- Lohja
- Nurmijärvi
- Tuusula
- Kirkkonummi
- Rauma
- Kerava
- Kajaani
- Kaarina
- Nokia
- Ylöjärvi
- Kangasala
- Savonlinna
- Vihti
- Riihimäki
- Raasepori
- Raisio
- Imatra
- Lempäälä
- Raahe
- Sastamala
- Hollola
- Sipoo
- Siilinjärvi
- Tornio
- Mäntsälä
- Pirkkala
See segment sizes: Targeting – Alma Media