Performance-based marketing – guidelines and targeting opportunities

Performance-based advertising is online advertising in which the advertiser only pays for the actual results achieved. Performance-based advertising is particularly well suited to directing visitor traffic and engaging in sales promotion for an online store.

The Alma network provides a cost-per-click model for performance-based advertising. The advertiser only pays for clicks by visitors, which makes advertising risk-free. In the Alma network, advertising is displayed in a safe media environment on domestic and well-known Alma Media websites. Our system uses automatic optimisation to display your advertisement on the Alma network websites and advertising spots in which it is the most effective

The bid (price for the click) is determined in a competitive auction. As such, we do not guarantee visibility on specific websites or advertising placements. The material must direct the viewer to take action and it must contain a prompt, contest or special offer.

Continuous performance-based advertising is an effective way to reach potential customers at precisely the right time. We recommend a long-term approach to achieve the best results. Getting started is quick and easy. Simply set a target for your campaign, plan materials that support your goals, decide on the timing of the campaign and determine its budget. This is all we need to get started.

Guidelines

Performance-based marketing

Please note the following special features in connection with Performance-based marketing, among other material guidelines.

For the campaign, you must deliver at least these 3 ad formats:

1. Box 300×250 px

2. Deliver at least one of these options: Extended Skyscraper 160×600, 200×600, or 250×600 px

3. Deliver at least one of these options: Panorama 980×120 px or Giant Box 468×400 px

Change of material

During the campaign, the material can be changed once. We recommend that you submit all materials prior to the campaign, even if they are run only later in the campaign.

Multiple material versions can be submitted for the campaign. The system optimizes towards the best performing materials. We do not guarantee a certain visibility or number of clicks between materials.

More detailed material instructions

Ads can be submitted as image (jpg, gif, png & html5), or alternatively as a third-party tag

The maximum size of the materials is 300 kB

The materials must also be accompanied by the URL to which the ad clicks will be directed. Each material can be provided with its own URL or tracking.

The material must be clickable from the entire area

The material may be slightly animated, but it should still encourage clicking. The material must not contain audio or video.

Material must be encourage clicking (prompt, competition, offer, etc.)

The ad must clearly display the advertiser’s name or logo

Invalid material

Alma Media is not responsible for any delays in the processing of the material and the start of the campaign due to the inaccuracy of the material.

Alma Media reserves the right not to publish material that it deems inappropriate or that does not comply with the above terms

Targeting

Allowed Targets Geo, Terminal, Demographics (Age and Gender), and General Areas of Interest

A campaign can take advantage of multiple targeting with an “or” term to show that ad to both audiences. For example, 25-44 year olds or those interested in bench sports.

The campaign can take advantage of area or device targeting and other targeting to show that ad to both audiences. For example, Uusimaa and those interested in motor vehicles or Uusimaa and 25-44 years old.

A campaign cannot combine two or more interest or demographic targeting with the ‘and’ criteria, so both targeting criteria must be met. For example, 25-44 year olds and those interested in bench sports.

Targeting opportunities

Social Display Format: Alma Consumer network only
Performance-based advertisement: Alma network only

Demographics:

Gender	Gender – Men
Gender	Gender – Women
Age	Age – 45-54
Age	Age – 55-64
Age	Age – 35-44
Age	Age – 25-34
Age	Age – 65+
Age	Age – 18-24

Areas of interest:

Automotive	Motor enthusiasts
Career	Work life
Entertainment	TV & Movies
Entertainment	Music & Concerts
Entertainment	Literature
Entertainment	Parties
Entertainment	Pop culture & Celebrities
Entertainment	Restaurants
Food and drinks	Cooking
Hobbies	Boats
Hobbies	eSports & Video games
Hobbies	Hunting & Fishing
Hobbies	Outdoor activities
Hobbies	Pets – Dogs
Hobbies	Pets
Hobbies	Photography
Hobbies	Science
Housing	Gardening
Housing	Home & Garden
Housing	Interior Decorating
Housing	Renovations
Housing	Cabins and vacation homes
Lifestyle	Beauty & Makeup
Lifestyle	Environment & Ecology
Lifestyle	Family and parenting
Lifestyle	Fashion
Lifestyle	Health & Well-being
Lifestyle	Pregnancy and babies
Lifestyle	Culture & Fine Arts
Sports	Exercise
Sports	Sport followers
Technology	Consumer Electronics
Technology	Information security
Technology	Technology & Computing
Technology	Technology & Computing
Travel	Travelling

Regional targeting:

Provinces:

Uusimaa
Pirkanmaa
Southwest Finland
Northern Ostrobothnia
middle-Finland
Satakunta
Ostrobothnia
Kanta-Häme
Northern Savonia
Lapland
Päijät-Häme
Kymenlaakso
Southern Ostrobothnia
South Karelia
North Karelia
Southern Savonia
Central Ostrobothnia
Kainuu

Cities:

Helsinki
Espoo
Tampere
Vantaa
Oulu
Turku
Jyväskylä
Kuopio
Lahti
Pori
Kouvola
Joensuu
Lappeenranta
Vaasa
Hämeenlinna
Seinäjoki
Rovaniemi
Mikkeli
Porvoo
Salo
Kotka
Kokkola
Hyvinkää
Järvenpää
Lohja
Nurmijärvi
Tuusula
Kirkkonummi
Rauma
Kerava
Kajaani
Kaarina
Nokia
Ylöjärvi
Kangasala
Savonlinna
Vihti
Riihimäki
Raasepori
Raisio
Imatra
Lempäälä
Raahe
Sastamala
Hollola
Sipoo
Siilinjärvi
Tornio
Mäntsälä
Pirkkala

See segment sizes: Targeting – Alma Media