Competitors
Traditionally, Alma Media’s competitors have primarily been other Finnish media companies. The internationalisation of the business and changes in consumers’ media consumption have significantly diversified the competitive landscape and made it global in terms of both content and advertising.
The table below summarises the competitive landscape by business area.
Alma Career | Classified job postings provided by local marketplaces Global technology giants Small, specialised niche portals / verticals Recruitment and HR service companies |
Alma News Media | Domestic and international media publishers providing financial and professional media content and advertising solutions, as well as customers’ own media solutions Domestic media publishers providing news media and lifestyle content and advertising solutions Global technology giants |
Alma Marketplaces | Local marketplaces for housing and motoring, classifieds & advertising Companies providing housing, motoring and loan comparison services Providers of business systems for sales process in housing and cars Global technology giants Publishers of professional literature Digital services providing content and advertising sales for travelling, and food Training and event organisers Companies that provide business and real estate information services |