Material instructions for display advertising

Interscroller

Material instructions:

• Format: MP4, JPG, or PNG
• Resolution: 370×600 px, 768×1230 px or 1080×1920 px
• Recommended video length: 6–15 s, max. 15 s
• Video size: max. 4 MB, looping video max. 14 MB (lightest possible video is recommended).

Other instructions:

• A video or image of the entire size of the material can be used. If a video is used, a separate end image can be set in the advertisement, which remains visible when the video stops, or the material can be set to loop, in which case the video continues to play. If the video does not loop, the content desired for the last view must be taken into account in the material.
• The video or image can be a single asset or, alternatively, you can place elements on top of the video/image, e.g. logo, CTA button, copy text, etc. Elements are added as a transparent PNG file. Interscroller can be built using video so that the background of the video is an image and the video covers e.g. 50/50% or 30/70% of the area. In this case, according to the aspect ratios mentioned above, a background image should be delivered. For example, a wallpaper with a size of 768×1230 pixels and a video of 1080×1080 (square). The video is scaled over the background image.
• We recommend leaving a 15% safety zone at the top and bottom part of your ad, where no important content (text, logos, calls-to-action, etc.) should be placed.

Alma Visuals Carousel

Options

1. Entire banner as carousel: The carousel can be the size of the entire banner, in which case the product cards of the carousel must be delivered according to the pixel size of the banner.
   (Example Digital size page 620×891 )
2. Carousel as part of the banner: If the carousel is not the full size of the banner, the background image is delivered according to the pixel size of the banner. In this case, the carousel is placed on top of the background image in the desired position and it can be any size within the total pixel limits of the material.
   (Example Vertical parade 300×600 )
3. Special implementation: The carousel can take part of the banner, e.g. 269×400 px (in a 980×400-sized desktop parade) and can be placed next to it, e.g. video, picture or other graphics in 16:9 format (711×400). In these implementations, you must provide precise instructions or an example image of how you want the elements to appear in the banner. 
   (Example Parade 980×400 )

Material instructions:

• Formats: JPG, PNG or MP4 (video)
• The image files must be named in the desired numerical order: 01_karuselli.jpg, 02_karuselli.jpg, etc.
• Each product card can have its own linking address, links are reported in the form 01_karuselli@2x.jpg = http://www.sivusto.fi, etc.

Tips!

• The images should be delivered in double size (e.g. 269×400 px -> 538×800 px) and name them with the @2x suffix (01_karuselli@2x.jpg). In this way, the images appear in better quality on more accurate screens
• Carousel views can be assembled from different elements, e.g. logo, CTA button, copy text, etc. Elements are added in JPG or transparent PNG file format (if you want a transparent carousel)
• More complex implementations are also possible. Inquire, for example, about the combination of video + product carousel. (Example Digital size page 620×891 )

The Alma Visuals Carousel can be implemented in all of Alma Media’s most common advertising locations. Ask more about implementations!

Super page with video

Format:

• MP4 video (only as Alma Visuals implementation).
• Maximum length 10 s.
• CTA, logo and a main message should preferably be visible throughout the video.
• If the video has sound with a message, a subtitled video is recommended. The user must activate the sound separately.
• The Alma Visuals implementation of the Super page can only be implemented by the Alma Visuals team.

Material sizes:

• Desktop: 2560×1440 px (MP4 max. 3.5 MB)
• Mobile: 1024×1366 px (MP4 max. 3.5 MB)

Video panorama, Digital full page with video, or Vertical panorama with video

Video size ( choose one of these ):

• Video panorama:  980×400 px, 980×552/980×600 px (mega panorama)
• Digital full page with video:  610×877 px or 620×891 px & mobile 300×431 px
• Vertical panorama with video:  300×431 px or 300×600 px

Other necessary information and components:

• Video format: MP4
• Image format: JPG or PNG
• The maximum length of the video is 15 s, the recommendation is 10–15 s
• The video can either loop or stop at the last frame. If the video does not loop, the material must include the desired content for the last frame.
• File size: max. 10 MB (as light as possible video is recommended)
• URL, i.e. address to direct traffic to

Options for positioning the video/background image in the material:

1. The material can be video in its entire area, in which case the video must be delivered according to the pixel size of the Digital full page material.
2. If the material is not video from the entire area of ​​the banner, the background image is delivered  according to the pixel size of the banner. In this case, the video is placed on top of the background image and it can be any size within the total pixel limits of the material.
3. The video can take up part of the banner (e.g. 711×400 px in Paraati) and an image can be placed next to it for e.g. logo, CTA, copy text, etc. (so the image  would be  269×400 px in Paraati). In these implementations, you must provide precise instructions or an example image of how you want the elements to appear in the banner. 

• The video can be a single asset or, alternatively, elements can be placed on top of the video/image, e.g. logo, CTA button, copy text, etc. Elements are added as transparent PNG files.
• Tip: More complex implementations are also ok. Inquire about the combination of video + product carousel, for example.

Scratch surface

An advertisement where the user can scratch or wipe the surface of the banner. The surface can be e.g. rain, ice, dirt, lottery surface, etc. An advertisement is revealed below, which can be clickable.

Material instructions:

• Material: two images in size 600 x 600 px, max. 100 KB per image. One image is the surface to be scratched, the other is the image revealed below.
• File format: PNG, JPEG or GIF.
• The surface to be scratched or wiped must have a clear prompt to scratch.
• Link: the destination to which the user is directed when clicking on the ad.

Calendar advertisement

Clicking on the ad opens a calendar reminder, which the user can save in their phone’s calendar.

Material instructions:

• Material: 600 x 600 px. The materials coming through the third-party tag must be 300 x 300 px, the maximum image size is 300 KB.
• Format: JPG, PNG or GIF.

The advertiser supplies the material on which the calendar reminder will appear (see mobile panorama) as well as the information for the calendar reminder:

• Title
• Text content
• Event start and end time
• The time of the reminder, e.g. half an hour before the start of the event

Store Locator

Clicking on an ad opens a map view that shows the user, for example, the location of the nearest store of the advertiser.

Material instructions:

• Image material: 600 x 600 px, maximum image size is 100 KB.
• Format: PNG, JPEG, GIF.
• The advertiser must deliver the name and address information of the stores as an Excel file.
• The advertiser’s logo can be placed both at the top of the map and at locations located on the map.
• The colors of the elements on the map can also be modified.

Instructions for listing stores:

• The information of the stores must be filled in Excel format in an example file.
• Mandatory information: store name, address, postal code, city.
• Optional information: latitude and longitude coordinates, phone number, email address, webpage.
• You can freely add information to custom fields, e.g. opening hours, offers or other additional information.

Catalogue

The Catalogue is recommended for the largest possible ad formats, e.g. a digital full page or a giant panorama. You can also use other formats, but a larger format guarantees the best attention value. The Catalogue can be run cross-device.

• The Catalogue can take the entire area of ​​the banner or only a part of it
  • If the Catalogue is only a part of the banner, other elements can be placed in the material, e.g. logo, CTA button, copy text, etc. The elements are added as transparent PNG files
• Background image format: JPG or PNG
• The catalog can be run: e.g. via ISSUU and Publitas’s e-magazine services with an embed code
• URL, i.e. address where traffic is directed
• The banner can link to the customer’s website or, alternatively, the customer can set product-specific links on the end of the catalog service provider (this feature must be checked directly with the service provider, e.g. ISSUU)

Topscroll (Desktop)

Format – pre-made material

Third-party Adnami tag material
Material size:
2560×1440 px (max 200 kB)

Format – Material to be produced by Alma

Material size:
2560×1440 px (16:9), JPG, PNG or GIF (max 200 kB)
OR 1920×1080 px, MP4 (max 3.5 MB)

Recommendations for ad safe zones. By default, it is assumed that the creative height is 80%. If the creative height is less than 80%, it is recommended to adjust the safe zones accordingly.

See detailed instructions on Adnami’s website

Topscroll (Mobile)

Format – pre-made material

Third-party Adnami tag material
Material size:
1080×1920 px (max 200 kB)

Format – Material to be produced by Alma

Material size:
1080×1920 px, JPG, PNG or GIF (max 200 kB)
OR 1080×1920 px, MP4 (max 3.5 MB)

Recommendations for ad safe zones. By default, it is assumed that the creative height is 80%. If the creative height is less than 80%, it is recommended to adjust the safe zones accordingly.

See detailed instructions on Adnami’s website

Midscroll (Mobile)

Format – pre-made material

Third-party Adnami tag material
Material size:
1080×1920 px (max 200 kB)

Format – Material to be produced by Alma

Material size:
1080×1920 px, JPG, PNG or GIF (max 200 kB)
OR 1080×1920 px, MP4 (max 3.5 MB)

Recommendations for ad safe zones:

See detailed instructions on Adnami’s website

Double Midscroll (Mobile)

Format – Material to be produced by Alma

Material size:
Image: 1080×1920 px, JPG, PNG or GIF (max 500 kB)
AND Video: 1080×1920 px, MP4 (max 2 MB)

Recommendations for ad safe zones: Avoid placing important content near the edges, as it may appear cropped on some screens. Keep all important brand elements and messages centered.

See detailed instructions on Adnami’s website

Partner banner

Format:

• JPG, GIF, PNG, HTML5 or third party tag.
• All materials and possible tracking pixels must be HTTPS compatible.

Material sizes:

Carousel

Giant panorama
• Materials: 5–8 images, in JPG format, size 300×300 px or 600×600 px, the total kilobyte limit of images is 300 KB
• Image files must be named in the desired numerical order 1.jpg, 2.jpg, etc.
• Each image can have its own linking address, links are reported in the format 1.jpg = http://www.yourpage.fi, etc.

Vertical panorama
• Materials: 5–8 pictures, in JPG format, size 300×600 px or 300×431 px, the combined kilobyte limit of the pictures is 300 KB
• Image files must be named in the desired numerical order, 1.jpg, 2.jpg, etc.
• Each image can have its own link address, links are reported in the following format: 1.jpg = http://www.yourpage.fi, etc.

Box
• Materials: images 3–8 , in JPG format, size 300×300 px or 600×600 px, the total kilobyte limit of images is 300 KB
• Image files must be named in the desired numerical order 1.jpg, 2.jpg, etc.
• Each image can have its own link address, links are reported in the following format: 1. jpg = http://www.yourpage.fi etc.

Giant box
• Materials: 3–8 images, in JPG format, size 300×300 px or 600×600 px, the combined kilobyte limit of the images is 300 KB
• Image files must be named in the desired numerical order 1 .jpg, 2.jpg, etc.
• Each image can have its own link address, links are reported in the following format: 1.jpg = http://www.yourpage.fi, etc.

Digital full page
• Materials: images 3–8, in JPG format, size 610×877 px, the combined kilobyte limit of images is 300 KB
• The image files must be named in the desired numerical order 1.jpg, 2.jpg, etc.
• Each image can have its own link address, links are reported in the following format: 1.jpg = http://www.yourpage.fi, etc

Newsletter

• JPG or static GIF
• Only one material per campaign week

Material sizes:

E-magazine Full page

Format:

• JPG, PNG or HTML5
  • See HTML5 instructions here
  • HTML5 materials can be previewed here
• no impression pixel
• no tag materials

Material sizes:

(Instructions when purchased programmatically can be found at the bottom of the page.)

When purchased through direct sales:

• Size: 1600×1200 px
• Kilobyte limit: 400 KB
• File formats JPG, PNG, GIF, HTML5 (zip) or third party tag.

The wallpaper and the related Giant panorama are positioned on the page as follows: The wallpaper is visible on the left side of the content by 176 pixels, the content area covers the next 980 pixels, on the right side the wallpaper is visible by 444 pixels. You can put a background color on the area that goes beyond 1600 pixels, in which case the hex code must be stated when the material is delivered. A dynamic wallpaper can only repeat once. The wallpaper travels with the content up to the top edge of the browser, where it is locked and visible all the time when browsing the page.

The implementation of dynamic wallpaper should be calm. All animation should end after about 5 seconds. Users have given a lot of negative feedback about ads with continuous movement, they find the continuous movement and animation disturbing. Iltalehti/Telkku reserves the right not to accept dynamic wallpaper that is considered to disturb the user experience.

The material of the Giant panorama to be shown together with the dynamic wallpaper must be delivered as a separate material. If the campaign intends to show more material in rotation, please contact:  mediamainonta@almamedia.fi .

Video wallpaper (only as Alma Visuals implementation):

Required components:

• Video size: 1600×1200 px
• Video format: MP4
• Maximum video length 15 s, recommendation 10 s
• The video can either loop (rolling continuously) or stop at the last frame. If the video does not loop, the material must include the desired content for the last frame.
• File size: max. 10 MB
• The video can be a single asset or, alternatively, elements can be placed on top of the video/image, e.g. logo, CTA button, copy text, etc. Elements are added as transparent PNG files
• URL, i.e. address to direct traffic to

In programmatic buying:

Size 1600×1150 px, 980×400 Giant panorama banner has to be part of the wallpaper and not a separate JPG item. HTML5 material is also possible.
File size max 300 kB

Below you can find a Photoshop template, where the aspect ratio is correctly preset:
Programmatic Giant Panorama + Wallpaper template (.psd).

Here you can preview the template or example.

• Size: 1600×1200 px
• Kilobyte limit: 400 KB
• File formats: JPG, PNG, GIF, HTML5 (zip) or third party tag.

The wallpaper and the related Giant panorama are positioned on the page as follows: The wallpaper is visible on the left side of the content by 176 pixels, the content area covers the next 980 pixels, on the right side the wallpaper is visible by 444 pixels. You can put a background color on the area that goes beyond 1600 pixels, in which case the hex code must be stated when the material is delivered. A dynamic wallpaper can only repeat once. The wallpaper travels with the content up to the top edge of the browser, where it is locked and visible all the time when browsing the page.

The implementation of dynamic wallpaper should be calm. All animation should end after about 5 seconds. Users have given a lot of negative feedback about ads with continuous movement, they find the continuous movement and animation disturbing. Iltalehti/Telkku reserves the right not to accept dynamic wallpaper that is considered to disturb the user experience.

The material of the Giant panorama to be shown together with the dynamic wallpaper must be delivered as a separate material. If the campaign intends to show more material in rotation, please contact:  mediamainonta@almamedia.fi .

Video wallpaper (only as Alma Visuals implementation):

Required components:

• Video size: 1600×1200 px
• Video format: MP4
• Maximum video length 15 s, recommendation 10 s
• The video can either loop (rolling continuously) or stop at the last frame. If the video does not loop, the material must include the desired content for the last frame.
• File size: max. 10 MB
• The video can be a single asset or, alternatively, elements can be placed on top of the video/image, e.g. logo, CTA button, copy text, etc. Elements are added as transparent PNG files
• URL, i.e. address to direct traffic to

Material instructions – wallpaper

• Size: the recommended size is 1600×1200 px
• Kilobyte limit: 400 KB
• File formats: JPG, PNG, GIF, HTML5, third party tag
• Image resolution: 72 dpi

The dynamic wallpaper is placed in connection with the Giant panorama advertisement. Separate material must be created for the Giant panorama.

Material instructions – parade

• Size: 980×400 px
• Kilobyte limit: 300 KB
• File formats: JPG, PNG, GIF, HTML5, third party tag
• Image resolution: 72 dpi

The wallpaper and the associated Giant panorama are positioned on the page as follows:

The width of the content of Etuovi.com’s front page and search result page is 1280 pixels, and the pages are centered in the middle of the screen. The Giant panorama advertisement is centered below the navigation so that 16 pixel high margins remain above and below the advertisement spot. The width of the wallpaper is 1600 pixels (and the content is 1280 pixels), so there are 160 pixels wide areas on both sides of the wallpaper.

Tips for implementation:

• The core message or prompt of the ad should be placed in connection with the Giant panorama, and the core message should be placed near the edge of the wallpaper content (safe area, 160 pixels wide). With smaller screen resolutions, part of the wallpaper remains hidden, for this reason all elements that you want to be fully visible should be placed a maximum of 160 pixels above the edge of the content. The wallpaper is displayed if the user has a screen at least 1440 pixels wide.
• The overall appearance of the Wallpaper should be calm. We reserve the right not to accept material that is deemed disruptive to the user experience. If animation is used, it must be relatively subdued.

(Instructions for programmatic can be found at the bottom of the page.)

Purchased through direct sales:

• Size: 1600×1200 px
• Kilobyte limit: 400 KB
• File formats: JPG, PNG, GIF, HTML5 (zip) or third party tag.

Layout:

Nettimoto:

Nettivaraosa:

Autotalli:

Nettivene:

Nettikaravaani:

Nettikone:

Nettiauto:

The implementation of dynamic wallpaper should be calm. All animation should end after about 5 seconds. Users have given a lot of negative feedback about ads with continuous movement, they find the continuous movement and animation disturbing. We reserve the right not to accept dynamic wallpaper that is deemed disruptive to the user experience.

The material of the Giant panorama to be shown together with the dynamic wallpaper must be delivered as a separate material. If the campaign intends to show multiple materials in rotation, please contact mediamainonta@almamedia.fi.

Video wallpaper (only as Alma Visuals implementation):

Required components:

• Video size: 1600×1200 px
• Video format: MP4
• The maximum length of the video is 15 s, the recommendation is 10 s
• The video can either loop (rolling continuously) or stop at the last frame. If the video does not loop, the material must include the desired content for the last frame
• File size: max. 10 MB
• The video can be a single asset or, alternatively, elements can be placed on top of the video/image, e.g. logo, CTA button, copy text, etc. Elements are added as transparent PNG files
• URL, i.e. address to direct traffic to

When programmatically purchased:

Note! The wallpaper can only be purchased programmatically in Nettiauto.

Size: 1600×1150 px image, which contains the 980×400 px Giant panorama banner that has to be part of the wallpaper and not a separate JPG item. HTML5 material is also possible.
Kilobyte limit max. 300 KB

Below you can find a Photoshop template, where the aspect ratio is correctly preset:

Template for programmatic Wallpaper+Giant panorama (.psd)

Preview: Template or example Wallpaper.

Material instructions for Wallpaper in Kauppalehti, Arvopaperi and Mediuutiset

Wallpaper size: 1600 x 1200 px

On the front page, in the news sections and on the stock exchange page, the wallpaper is visible on both sides of the content for 200 pixels, and on both sides of the Giant panorama for 310 pixels.

Kauppalehti:

Arvopaperi:

Mediuutiset:

Material instructions for Wallpaper in Talouselämä, Tivi and Tekniikka&Talous

Wallpaper size: 1600 x 1200 px

The wallpaper shows 215 pixels on both sides of the content, and 310 pixels on both sides of the Giant panorama.

Talouselämä:

Tekniikka&Talous:

Mikrobitti:

Tivi:

Uusi Suomi:

Wallpaper, general material instructions

• The wallpaper consists of the following elements: wallpaper material, Giant panorama material and target URL.
• A clickable wallpaper should contain a prompt that directs the user to click.
• The core message or prompt of the advertisement should be placed in connection with the parade.
• The size of the wallpaper material is 1600 x 1200 pixels.
• The size of the parade area is 980 x 400 pixels.
• The implementation of the wallpaper must be restrained and must be approved by Alma Talent no later than five (5) days before the start of the campaign. Alma Talent has the right to request corrections to the implementation.

Video Giant panorama + Wallpaper (Alma Visuals -implementation only):

Aineistoista videota voi olla sekä tapetti- että paraatiaineisto tai pelkkä paraatiaineisto, jolloin tapettiaineistona on staattinen kuva.

Both wallpaper and Giant panorama material can be video or only Giant panorama, in which case the Wallpaper material is a static image.

Alma offers the video wallpaper to the customer as a turnkey solution.

Size of the wallpaper/video:

1600 x 1200 px (full wallpaper area)

Video size: max. 4 MB, recommended length 10-30 s

The video will be set to loop, so it is recommended to edit the video to work as a loop.

A pause/play button can be inserted in the footage to allow the user to pause or restart the video.

Size of the Giant panorama material:

• 980 x 400 px (Giant panorama area)
• It is possible to place graphic elements in *.PNG format (e.g. logo or text) on top of the video wallpaper so that the video is displayed underneath the graphics.