Products

Buying Alma’s inventory programmatically

All our ad inventory that can be bought programmatically is available through Appnexus SSP. We offer some inventory through the Rubicon and Adform SSP’s. Appnexus is, however, our number one recommendation thanks to its simple and transparent purchasing chain. If you buy advertising through the Adform DSP, please choose Appnexus (and not Alma) as the inventory source.

We sell advertising at both the Open Marketplace and the Private Marketplace. The majority of our ad inventory and brand products are available only through private deals (see below). Our B2B sites are available only through private deals.

Alma network structure

You can buy advertising programmatically for all Alma websites. Our sites are divided in three audience and price categories. Through B2C, you will reach our high-quality news and lifestyle sites with extensive audiences. B2B includes the biggest and most important financial and trade media. Through the marketplaces, you will reach audiences planning to buy, rent, or redecorate a flat and potential car buyers. Below, we have listed all domains that can be bought programmatically.

B2B sites are available only through private deals. Please contact programmatic@almamedia.fi for more information on private deals and our prices.

 

B2C	B2B
iltalehti.fi	kauppalehti.fi
telkku.com	talouselama.fi
uusisuomi.fi	arvopaperi.fi
	tekniikkatalous.fi
	tivi.fi
rantapallo.fi	mikrobitti.fi
pallontallaajat.net
etuovi.com
vuokraovi.com
autotalli.com
urakkamaailma.fi

Programmatic Guaranteed

Use programmatic advertising in new ways and more effectively. Programmatic Guaranteed is available for all Alma's programmatic ad formats and media. We recommend it especially for campaign launches, high impact campaigns, and for reaching a fixed target group. 

With Programmatic Guaranteed:

• you can reduce waste between different systems when reaching your audience
• Alma’s first-party data and other targeting solutions are available
• you can make use of programmatic tools
• fixed CPM pricing, with no bidding or competing with others
• campaign management at the buyer’s end is considered in the pricing
• you ensure that the campaign is implemented with a desired number of impressions, in the chosen channels, at a desired time

Before the campaign begins, we agree on the number of impressions, budget​, campaign period, targeting ​, media ​, and ad formats. The agreed campaign package will be booked as a Programmatic Guaranteed deal. The campaign monitoring, reports, and pricing are implemented through programmatic advertising systems.

More effective brand advertising with special solutions

Brand advertising is an essential part of programmatic buying today. Alma has various brand advertising solutions that can be purchased programmatically. Please contact programmatic@almamedia.fi for your chosen solution! Below, you can see some of our most popular products.

Alma Visuals (Celtra) solutions

Vertical video

Vertical videos allow you to tell brand stories and convey strategic messages in a full-screen video format. Videos with a 9:16 vertical aspect ratio can be bought for all desktop and mobile devices using the same source material. Buying a video ad is easy: you upload a video file into the buying platform, without needing to apply any other systems. The aspect ratio required for vertical video ads is the same as for social media stories, so you can use the same source material for both. A vertical video will be displayed within the newsfeed and in between the articles on a website. As a full-screen ad, a vertical video is particularly powerful on desktop. For more details on buying vertical videos, please contact programmatic@almamedia.fi.

Alma Visuals (Celtra) solutions

HTML5 advertising solutions implemented using Alma Visuals (Celtra) are also available for programmatic buying through private deals. Intelligent banners, chained ad stories, interscroller or vertical videos – you name it. See solution samples.

Parade + wallpaper

The viewability of this sticky solution is over 90%, and it can be bought through a private deal.

See here for material guidelines for Iltalehti

See here for material guidelines for Nettiauto

Multichannel full-page format

An impressive cross-device solution with extensive area and high reach, which can be bought programmatically for Iltalehti through one private deal. Desktop size 610 x 887; mobile size 300 x 431. For more impressive solutions, we recommend the Alma Visuals rich media instrument.

Megaparade

Megaparade is available for all Alma’s sites. It is bigger than Parade and has high reach and viewability. Size 980 x 552 px.

Native advertising

You can buy native advertising programmatically for all Alma Businessmedia, and Iltalehti. Purchases can be made through private deals. Please see the IAB Finland guidelines for programmatically purchased native advertising (in Finnish).

Use Alma Data programmatically

Alma also offers versatile targeting solutions for programmatic buying. Targeting is based on Alma’s own, first-party data. Read more about Alma Data.

You can choose from ready-made sociodemographics and interest areas. Alma Data also enables tailored target groups in accordance with the advertiser’s goals.

Alma Data’s high quality is based on Alma’s strong decision-maker and consumer content and on analytics and forecast models. The sociodemographics are based on surveys, data collected from registered users, and modelling. Interest-based data is based on browser behaviours on our sites. Our audience data originates in Finland, and we update the interest-based data constantly. We also use journalistic content and offline information for enhanced Alma Data versatility. Alma collects and maintains information in a fully transparent manner so we can provide our customers with high-quality, safe, and functional audience data.

You can buy Alma Data for your programmatic advertising through private deals. Contact us and we’ll find the best audience data for you and your target groups!

The best results are achieved through exact targeting in a relevant media context.