IL-palat Offers an Engaging Environment for Short Videos
Create Video Ads in a Unique Environment.
Advertiser, Captivate Your Audience with IL-palat
For advertisers, IL-palat provides an opportunity to create video advertisements in a new and unique setting. You can utilize short video content, similar to that used on social media platforms, within a high-quality media environment.
You can target your advertising to a desired audience, ensuring the effectiveness of your campaign.
Vertical instream advertising can be purchased based on display impressions in IL-palat. Short videos, typically 6-15 seconds, are favored in IL-palat.
Need video production? Alma Brand studio can help you!
Who is it suitable for?
- IL-palat is particularly effective for grabbing attention and for tactical campaigns.
- Short video advertising works especially well when the brand/product/subject is already somewhat familiar to the recipient.
- Short videos serve excellently as support, reminders, and sales drivers.
- You can target your desired audience.
Tip: Present your key message and logos on-screen in the first second.
IL-palat is a New Way to Consume News
IL-palat features some of the most interesting videos and images, condenses key points of major news topics, and presents new angles and details of current discussions. The content is always subtitled. The most followed content on IL-palat includes politics, international news, and in-house productions.
A dedicated team at Iltalehti focuses solely on creating IL-palat content. This content is designed specifically for easy and quick browsing on mobile devices, similar to how users browse content on social media. While consuming IL-palat, readers are genuinely engaged and actively swiping. The content feels more personal when a reporter addresses “just you.”
Tremendous Growth in User Numbers
Launched in spring 2023, IL-palat already reaches over a million users nearly every week. In 2024, IL-palat averaged over four million page views weekly. (Source: GA)
“The popularity of IL-palat speaks to its brilliance; a fast, user-friendly, and addictive way to consume news.
Our slogan is ‘The Most Interesting, Quickly,’ and it truly lives up to it.”
– Jenni Smith, Tuottaja, IL-palat
IL-palat is an Award-Winning Concept
IL-palat was recognized at the esteemed international INMA (International News Media Association) Global Media Awards on April 25, 2024.
IL-palat won silver in the Best New Digital Product category and bronze in the Best Innovation in Newsroom Transformation category.
Additionally, the IL-palat team was awarded the Salli Journalistic Prize by the Helsinki Region Journalists Association in early 2024 for their outstanding work in the newspaper’s social media concept renewal.
Did You Know?
IL-palat is created in a style familiar from TikTok, and Iltalehti is the largest media outlet in Finland on that platform. Advertiser promotions in IL-palat are not shown on TikTok, but the great popularity and increased follower numbers indicate a demand for this modern way of creating news content.
Want to make an impression on your audience in this unique environment? Contact media sales: